Results
Proof, not promises.
A sample of what execution looks like across verticals. Each engagement is different — the standard of accountability is not.
Case Studies
Select engagements
Across software, healthcare IT, industrial, and professional services.
+46%
ERP Software
Full-funnel demand overhaul drives MQL growth for mid-market ERP
A PE-backed ERP provider had plateaued on organic pipeline. Cortado redesigned the demand generation motion end-to-end — from ICP definition and content strategy through paid acquisition and SDR handoff workflow.
9× EBITDA
Retirement & Benefits
GTM transformation supports 9× EBITDA multiple at exit
Working directly with the sponsor and management team from hold through exit, Cortado rebuilt the go-to-market organization — sales process, pricing strategy, marketing positioning, and key account expansion.
+22%
Cybersecurity
Average selling price lifted 22% through positioning and sales enablement
A cybersecurity portco was winning deals but leaving value on the table. Cortado developed a refined pricing architecture, rebuilt the sales playbook around business outcomes rather than features, and delivered structured enablement.
+44%
Healthcare IT
Twelve-month revenue growth program for HCIT platform
A health IT SaaS company entering a new market segment needed both a strategy and an execution team. Cortado embedded an interim GTM leader, stood up the outbound function, and built a partner channel from scratch.
+185%
Industrial Mfg.
Win rate transformation for industrial manufacturer's enterprise sales team
The portfolio company had a capable sales team winning deals inconsistently. Cortado implemented a structured enterprise sales process, built a competitive battlecard library, and redesigned the RFP response workflow.
1.9×
Vertical SaaS
Exit value nearly doubled following 18-month GTM build
Engaged at platform formation, Cortado helped define the market narrative, hire and structure the GTM team, and build the commercial infrastructure that underpinned a highly competitive auction process.
See what's possible for your portco.
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